the Salish Sea as a
Without a definitive identity, the Pacific Northwest is missing out on an opportunity to effectively communicate its most significant attraction. As a destination option for world travelers, the Salish Sea collectively ranks high in comparison to other water-centric travel destinations. It has a broad range of geography, diverse ecology, temperate climate, abundant wildlife, unique human culture and heritage. However, there is an underlying common theme that unifies the region into a cohesive and compelling international story--which is yet to be told.
Our mission is to re-define the perception of the Salish Sea region as a singular world class destination in the minds of travelers--answering the most fundamental question "Where do I want to be?", with "the Salish Sea".